Bluff is the southernmost town in New Zealand. Quite often termed the end of the road, where state highway 1 terminates; or from a Bluff perspective begins. Bluff is claimed to be the oldest settlement in New Zealand. A status that is claimed also by Kerikeri.
Bluff is a pretty seaside village that nestles into the side of a steep hill. A visitor quickly determines the town is suffering from the loss of residents, but that said there is a thriving port, fishing and a Bluff Oyster industry that is going from strength to strength.
As referenced Bluff was one of the earliest areas of New Zealand where a European presence became established? The first ship known to have entered the harbour was the Perseverance in 1813, with the first European settlers arriving in 1823/1824 and it is this claim that this makes Bluff the oldest permanent European settlement in the country.
Bluff is dominated by Bluff Hill, an extinct volcanic cone, which provides some shelter from the prevailing westerly winds.
The town is named for this bluff, which was known to early whalers as Old Man's Bluff or Old Man Bluff. East