Hawera is the ‘capitol’ of the South Taranaki region, and is a town that in common with a number mid size communities fighting a difficult battle with New Plymouth and Wanganui for the major purchase items.
Hawera is at the junction of the ‘surf highway’ and direct route to New Plymouth. The coastal highway is the route being undertaken.
The retail ‘main street’ in Hawera has been severely impacted by the major big box discounters and is struggling at this time to retain tenants with a number of empty stores.
Hawera gains considerable economic benefit from the largest Fonterra Milk producing complex and tourism is increasingly a growing economic benefit for the region primarily driven by Mount Taranaki.
When passing through allow a minimum of half a day.