MANGATAINOKA
Mangatainoka is Tui Town. Yes the ‘yer
right’ famous in New Zealand brand. We have included Tui Town in the
‘icon discovery’ because the marketing of this brand that is Tui beer
has been an NZ success story of repute.
As is often the case, simple concepts
there are the image of success and history that underpins the Tui
success story. We have been photographing hotels all over the North
Island, and there is no doubt the Tui Brand has been everywhere.
Tui is a Dominion Brand and is being
marketed successfully against Lion Red and Speight’s, both Lion
brands.
To add to the mystique the
Mangatainoka Brewery is about the only thing in town. Other than the
Dudley Hotel, that proudly sells the product when traveling along
State Highway 2, a stop off at the Brewery is a must to sample the
product, take the tour and visit the shop and museum. 
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