MANGATAINOKA Mangatainoka is Tui Town. Yes the ‘yer right’ famous in New Zealand brand. We have included Tui Town in the ‘icon discovery’ because the marketing of this brand that is Tui beer has been an NZ success story of repute. As is often the case, simple concepts there are the image of success and history that underpins the Tui success story. We have been photographing hotels all over the North Island, and there is no doubt the Tui Brand has been everywhere. Tui is a Dominion Brand and is being marketed successfully against Lion Red and Speight’s, both Lion brands. To add to the mystique the Mangatainoka Brewery is about the only thing in town. Other than the Dudley Hotel, that proudly sells the product when traveling along State Highway 2, a stop off at the Brewery is a must to sample the product, take the tour and visit the shop and museum.