MORRINSVILLE Another of those towns that is off the main traffic routes is Morrinsville. Morrinsville is a commute town for the larger Hamilton that lies some 30km to southeast. Morrinsville is a rural town that primarily supports the dairy industry. The town’s economic fortunes are therefore tied to the price of milk products. Morrinsville serves as 1 of 3 town centers in New Zealand's most prosperous dairy farming  industry, and the region around the town is sometimes described as among the most intensively farmed areas in the world, from where it gets its town slogan 'cream of the country'. The town is named after Samuel and Thomas Morrin, early settlers who purchased the land as an estate and founded the town to house the estate's workers. Morrinsville is a progressive town with a strong sense of community. Over the last decade the town has spruced up its image and is now a very attractive town that is experiencing a population rebirth. Morrinsville War Memorial is on the side of a hill a km east of the main cbd. This is a very attractive monument with a number of attractive gardens that have been developed. The Morrinsville hotel has heritage status and is nearly 100 years old. All church denominations are represented in Morrinsville. Morrinsville is a town that is a nice place to visit, and is worth the diversion.