Pemberton is the next town encounted when traveling west from either Northcliffe or from Albany direction. Pemberton is a small town that has the majority of services and still to this day is an active saw-milling town. Nestled on the side of a hill gives the town a nice aspect.
Pemberton was named after the early settler Pemberton Walcott. It is the home of the karri tree, the largest tree in Western Australia and the third largest hardwood tree in the world. The timber industry was established in 1912 and the town grew. Free land was offered to group settlers during the 1920s; however life was tough as clearing the land proved difficult.
Wine and grapes are now widely established with many investment schemes buying up large areas of pastureland and converting to vineyards.