Norsewood is a small township midway between Waipukurau and Dannevirke. The town is famous because of the brand Norsewear and quality winter wear. Most travelers when commuting on State Highway 2 would not take the exit because the township is not visible from the road. I.e. nothing visual to entice the motorist.
The actual town is dissected by the highway. The Norsewear clothing factory and some commercial activities are east of the road and recreational and social located on the west. These include an impressive hotel, coffee shops, craft shops, a church and museum.
Norsewood was founded by Scandinavian settlers in 1872 and there is a small Danish community in New Zealand who descended from a group of early settlers who came out to clear thick North Island bush in the middle years of last century and then stayed on to found settlements like Dannevirke and Norsewood. The museum gives a good insight to the early history of Norsewood.
At a minimum a stopping off for drink and perusal of the Museum is a must.